Our region

The Mallee

An ambitious renewables sector - The region aims to become the solar capital of Australia through large-scale solar farming. One of Australia’s key food bowls - Premium local produce drives innovation in food and beverage manufacturing, capitalising on growing international demand.

Agriculture and horticulture - An expansive array of agricultural products from both irrigated farms and dryland.

Highly connected, uniquely positioned - In Victoria, but bordering New South Wales - Robust transport and logistics infrastructure - Connected to capital cities – Melbourne, Adelaide and Sydney – and major shipping ports.

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Invest Loddon Mallee

Mildura Rural City Council area

An epicentre of primary industry. An established powerhouse in agribusiness and manufacturing.

A growing population, driving growth in tourism, transport and logistics, retail, health and community services. Mildura’s economic future is looking prosperous and bright.

Home to 55,235 people, Mildura supports 22,368 jobs and has an annual economic output of $6.902 billion (2022). Forecast population growth is 0.7% per annum to reach 62,600 by 2036, an increase of 10.4%.

A warm climate with unique water infrastructure provided by the Murray River creates optimum conditions for agriculture and renewable energy – especially solar.

Mildura has strong credentials in sustainable resource management; a climate highly-suited to solar energy production; and a progressive collective mindset embracing innovation that will see the region likely become a key global player in green hydrogen technology.

The food industry – via agriculture and value-add advanced manufacturing – is vitally important to the region in both output and employment. Premium food and wine offerings also continue to be a major calling card for tourists to the region.

Irrigated horticulture and dryland cropping create significant outputs of high-value fruit, nuts and grains

Generations of know-how combined with vocational training geared to local industry strengths has created a uniquely-skilled workforce able to support continued growth in the food industry.

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Invest Loddon Mallee - Mildura Rural City

Swan Hill Rural City Council area

Experiencing significant growth over the past decade, the Swan Hill region is home to almost 21,000 people and has an annual economic output of more than $3 billion.

Competitive advantages stem from the region’s geographic location, availability of natural resources, desirable climate and access to infrastructure.

Located in north-western Victoria, 340km from Melbourne, 530 km from Adelaide and 940km from Sydney.

Key towns include: Swan Hill, Robinvale, Lake Boga, Nyah, Nyah West, and Piangil. The region’s proud to have more than 40 nationalities among its community.

The region’s Australia’s largest producer of table grapes, pistachios, and olives; responsible for a quarter of Australia’s carrots, and 70% of our almonds and olive oil; and is a top contributor to Australia’s stone fruit industry.

The manufacturing sector is the highest industry contributor to economic output, accounting for $640M.

Bordered by the nationally-significant Murray, the region has strong credentials in sustainable resource management, embracing next-gen tech to continue to optimise and diversify its agricultural offerings.

A high number of sunlit hours and good electrical network infrastructure creates excellent conditions for solar innovation and investment; the region’s highly welcoming of expansion in this sector aiming to become the solar capital of Australia.

Tourism is a growing contributor to the region’s economy, the Murray its key drawcard. An increasing number of tourists are drawn to nature-based and adventure tourism offerings, supported by the region’s premium food and wine, and rich cultural heritage.

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Invest Loddon Mallee - Swan Hill Rural City